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It doesn’t matter if you’re a startup or a household name, it’s no easy feat handling tech PR in an effective way. We’re not trying to be negative here; we’re just being realistic.

It’s well-known that a big reason why many startups fail and the wind gets taken out of a lot of established companies sails (and sales) is that they’re bad at tech PR, which is its own separate beast.

Getting Help with Tech PR

When you hire the right tech PR firm your public relations problems will change. As we said, tech PR is an entirely different entity from other forms of PR — so you want to align yourself with a tech PR firm experienced in that sector.

Tech PR is also tricky because you can never lose sight of the human element. That’s hard to do when you work with technology and computers all day long.

Tech is Also More Difficult to Explain

Talking to a layman about tech can be downright difficult. Media outlets and journalists might not know the same level of lingo and terminology across the board. That’s why it can be tricky for outsiders to grasp what areas and terms are relevant to what you do. A tech PR service worth its salt will be able to take care of this for you.

Tech reporters can often run in tight circles, which means that any successful tech PR firm will be in tune with these tight circles and have a rich pool of individuals to draw from to pitch. Tech PR firms have to work hard to develop and cultivate these relationships with reporters, taste makers, and influencers to effectively provide demanding clients with effective service.

There’s a Wide Range of Technologies

You’ve got cyber security, cloud services, software development, marketing technology, and even something as specific as facility management software technology. Good tech PR will be able to transition seamlessly through all different sectors and be able to switch gears within all tech subjects and specialties

There’s a Significant Language Barrier

Tech suppliers and tech consumers often speak two different languages — same with the media. When you’re talking to people immersed in tech all day, they can often take for granted what laypeople know. An effective PR firm is tasked with crafting compelling messages and utilizing clear storytelling to traverse the language barrier.

The Competition is More Fierce

The tech boom brought with it over 100,000 software and IT companies in the US alone — this includes some of the biggest companies in the world in addition to companies with under 500 employees. Successful tech PR needs to take into consideration what competing companies are saying and doing while also bringing something original and relevant to the table — preferably even mind blowing.

Public relations is a necessary function for any business in any industry — but it’s especially important for the tech sector. Interdependence provides experienced tech PR services that help tech companies get the word out more effectively and compellingly. Call today for your complimentary consultation. We’ll give you undeniable, trackable results.



You might have heard of business owners boasting that they don’t advertise or that they don’t use a PR team. Well, maybe these people are in bullet-proof, recession-proof industries. Maybe they have monopolistic businesses without competition, or a special niche market in which they reside that affords them the luxury of not having to worry about their customers going somewhere else.

Because, really, that’s what a person is saying if they don’t invest in advertising or PR. Honestly, do you know many businesses that can say anything close to what was mentioned above? Right, we don’t, either.

Stepping up your tech PR game is important for many reasons. In this ever-changing technology landscape, with social media, and with our 24-hour news cycle, it’s important to remain relevant in the face of a constant flood of information.

Effective tech PR will help you get the word out about initial growth, new investors, new products, awards and achievements, your stellar leadership and management team, events and galas, charities you put on or take part in — and much, much more.

Experienced Tech PR Firms Know Strategy

If they don’t, they won’t be in the business for long. PR firms can help you get to know prospective investors. You’ll be able to save yourself time, money, and wasted efforts by conducting thorough research on your potential investors. They’ll help you identify investors who’ve previously invested in like-minded businesses, hopefully getting you in touch with people who have a similar ethos.

A crafty tech PR firm will find ways to initiate conversation and make contact with high quality potential investors. Tech PR firms can also help perk potential partners ears up by creating content and putting that content in areas of high visibility.

A PR Firm is Master of Social Media

Experienced PR firms will help you utilize social media — which is more important than ever.
Any tech business or startup needs to have a strong, positive social media presence, which can be used to entice investors — at the very least putting you on their radar.

You can connect with investors through sites and services like LinkedIn and Twitter, which are both great avenues and outlets through which to let your personality shine. When you’re pitching to your potential investors, it might come up in conversation how you’re a social media star, which you can use as currency to curry favor. Social media also happens to be an excellent way for you to get to know potential investors. You can do your research and make a note of topics they care about and post about frequently. You can see if they’re active in any specific charities, which will help you speak to them on a more personal level.

A great tech PR firm will help you utilize every avenue possible to help you build up your reputation as an industry influencer and thought leader. Contact Interdependence Public Relations today to learn more about what we do and the ways we provide undeniable, trackable results to our wide client base.



Sometimes the hardest thing in the world to do is explain what you do in simple and relatable terms.

“I’m sorry. What do you do again?”

Didn’t I just tell you that?

Avoiding this type of conversation can be difficult when explaining your line of work and this goes doubly true if you occupy the tech sector. In these instances, it can often be a Sisyphean task to explain tech to a layman. Sisyphus was the guy who had to roll the boulder up that steep hill only to have to do it again the next day. Because, you know, the boulder rolled back down the hill.

That’s what explaining tech can feel like.

Even Einstein said it. In his words: “The definition of genius is taking the complex and making it simple.”

If you don’t think you have what it takes to be a genius but would like to know a few tips to make sure your message isn’t falling on deaf ears, we’ll give you a few ways you can sharpen your skills at speaking tech talk to the layman. Of course, you can always enlist the services of an experienced tech PR firm like Interdependence Public Relations. We can help you craft easy-to-understand (yet compelling) content, too.

Don’t Get Too Dense with Jargon

Don’t assume that people know what a GUI is or a cross-platform app. When you use insider terms try to explain what it is and how it affects them on a daily basis. Essentially you need this journalist to go off and write a compelling piece about you. So they need to have a little bit deeper of an understanding about what you do, which puts you in a teacher sort of role. So enjoy it!

And, when you can, use those ten cent words instead of the million dollar ones. A good tech PR firm will have writers who take your information-dense copy and turn it into tight, punchy content that drives readers to action.

Find Out What They Know and Don’t Know

Ask if anything about your line of work is unclear to them right off the bat. That way you don’t have to cover what they already know and waste both of your time. You can go deep on the stuff they don’t understand to where they become much more well-versed in what they didn’t know. Help them write more compellingly about what you do!

Speak with Enthusiasm

If you’re not excited about it, they won’t be either. If the reporter is interested in the conversation they’re much more likely to remember more accurately and write a more favorable piece.

Use Metaphors or Diagrams

Or picture books! (Just kidding). But seriously, tech becomes less difficult when you can tell a story or compare your concept to something they already know. Using visuals also helps!

Don’t Give Too Much Info

There’s certain things you can probably leave out that a large percentage of media people will know. And, on the flipside, you don’t have to go to too deep on really complex topics or microscopic details that aren’t going to be important for their piece.

If this sounds like stuff you don’t want to deal with, hiring an experienced tech PR firm is worth consideration. Contact Interdependence Public Relations for a free consultation today. We’ll worry about the stuff you don’t want to.



Entrepreneurs who succeed in this game (often, the ones who land investors) let the public know about flashy technology and exciting early growth — which will inspire a fear of missing out in a potential investor that can often be quite powerful and persuasive.

Tech PR plays a huge role in whether or not investors will bite when it comes time to invest or not invest in your startup or established company. In the end, wouldn’t you like to have a hand in the investor decision-making process, or at least be able to have a positive influence on the matter? Effective tech PR can also help you target specific types of investors that you want, instead of taking shots in the dark, so to speak.

Read on for a few ways that tech PR can help you reach out to targeted investors.

Content Geared Towards Potential Investors

First, an experienced tech PR firm will drive beneficial coverage, some even helping you suppress any unflattering recent coverage. Public relations success is often measured by number of articles (and quality of said articles) secured for the company.

Investors will often use these pieces to help them determine their decision — they often look at what coverage has been obtained in the last quarter. Hopefully your company website is up to date. Your PR firm will provide rich content that hits the tops of search engines.

Successful PR Incorporates Tracking Trends

Successful PR is all about strategy. A good tech PR team will monitor latest industry trends, then leverages that information to position company experts as thought leaders of the industry with the media.

PR can also help you improve potential investor relations by showing how your company plans to address a developing trend, even perceived weaknesses in a current product offering.

A good tech PR team will help you transmit messaging that positions you desirably in the face of industry trends.

Highlighting the Strength of Your Leadership Team

Tech PR firms will help you get the word out about your leadership team when it comes to promotions, new appointments, as well as achievements. Talk about the important charities you’ve donated your time to — potential investors might be interested in that sort of thing, and they also might even donate time and efforts to similar charities. You can also let people know about awards you’ve won through press releases — that way you don’t come off looking like a #Humblebrag. Worthy investors generally like to work with top-notch, award-winning partners.

You Can Keep Investors Updated About Current Events

Especially if you’re delivering news that will perk their ears. Investors are always looking for the next big thing and they’re always looking to align themselves with brands and businesses positioned to make a big impact or disrupt the status quo. You’ll be able to more effectively and precisely target such investors by utilizing effective tech PR.

If you’d care to learn more about the ways that an experienced tech PR firm can help your business reach new heights by attracting the right type of investors and gain the right type of exposure, contact Interdependence Public Relations today. We deliver undeniable, trackable results.



You don’t really have to be a news buff to pick up on how much mainstream attention blockchain is currently receiving, even among non-specialized users.

To put it simply, people from a wide variety of demographics (whether they’re tech savvy or not) have been emerging onto the scene — some even getting involved in a multitude of spheres.

And this endless sea of aspiring blockchain endeavors (including fraudulent counterparts) can make it hard for a new company to establish recognition and interest. In such cases, an experienced blockchain PR firm can help you perform far more effectively in that arena. Building a global blockchain audience is not only beneficial, it’s crucial to your project’s survival.

First, You Have a Little Explaining to Do

By providing educational materials and using press releases, you can explain your business to the masses. Provide your readership with white papers that will grow your cloud by building smart community members (who end up being more reliable). White papers are great because they focus on a complex issue and make it more palatable (by explaining it in a concise way).

Blockchain Marketing and Social Media

Using all marketing channels available is a good idea to grow your community. Using Twitter, Reddit, and other traditional social hubs will put you in touch with influencers, media reps and even tech savvy individuals from a variety of demographics. You’ll also be able to stay relevant by contributing to the discussion of blockchain technology. Think about what you’re adding to the game at all times.

Blockchain PR is its Own Thing

It’s important to know that blockchain PR is vastly different than PR in other industries.

Given that it’s a new technology, you need to take a new approach when it comes to messaging and brand positioning. Blockchain simply does not fit the traditional business-to-consumer approach centered around a specific product or service. Since blockchain community members are inherently giving their technological, ideological, and financial commitment, trust that they deserve and require honesty, ethical treatment, and open discussion and communications about your aspiring project.

Creating a Feeling with Your Blockchain Project

It’s important you create a growing feeling of public interest when you conduct proper blockchain PR. Establishing good relationships with all relevant media outlets is crucial. You want to be reaping the organic benefits that come as a result, and you obviously want to be cost-effective about your proceedings. Resources keep increasing, including cable giants like CNBC who have cryptocurrency-centered news channels serving this specific new niche.

Given the sensitive circumstances of building a blockchain community which requires financial, ideological, and technological investment from each and every individual member, you must make a commitment to provide transparency.

A reputable blockchain PR firm will help you establish and cultivate professional and communicative always of transmitting clear project messaging. Interdependence Public Relations utilizes all marketing and PR channels to continue to foster trust and cultivate interest, helping you focus on developing your product and seize opportunity. Contact us today for your complementary blockchain PR consultation.



Think of the word “blockchain,” and several things may come to mind — Bitcoin, technology, cryptocurrency, cats….

Wait, CATS?

Yes. “Cryptokitties” is the latest feline craze on the internet, but these adorable kittens aren’t grumpy or sitting in boxes that are way too small. Cryptokitties is a game based solidly on blockchain technology. It’s addictive, fun and incredibly disruptive to the game space. Cryptokitties are bought and sold via cryptocurrency. Each kitty is 100% owned by the gamer and cannot be altered, copied or destroyed. What’s completely disruptive is the unique environment — thanks to blockchain, the gaming experience feels more personal than ever before. These little felines could change the face of video games forever!

At Interdependence, our PR professionals understand that games powered by blockchain are more real than virtual, and by utilizing blockchain technology, gamers now have more at stake — real transactions, real value, and real reputations are on the line.

Games based on blockchain will enhance:

Social interactions — Authentic connections are formed due to the indelible nature of blockchain.

Reputation — Personas remain honest and transparent via the unalterable blockchain.

Reward elements — Game rewards are real and valuable.

Blockchain and gaming form a perfect marriage, and just as blockchain will take a gamer’s experience to the next level, expert blockchain PR will elevate a game company to new heights of visibility. The convergence of blockchain and gaming elevates your revenue potential, but this new secret sauce has no flavor unless it has gamers to enjoy it. It’s imperative that your business can attract, retain and grow your user base.

What’s Next for Blockchain Games?
Blockchain has a tremendous future in the gaming world. With video games becoming increasingly immersive and real, thanks to AR (augmented reality) and VR (virtual reality), blockchain’s transparency integrates perfectly. Traceable ownership of video game characters is an exciting development as well — made possible by blockchain.

Independence understands how blockchain enables an immersive gaming experience, delivering heightened emotional responses from end-users. With blockchain, the consequences are more real than ever, and expert blockchain PR is key to attracting not only hardcore gamers, but everyone involved in this ever-evolving technological landscape.

The Future is Meow!
Can virtual cats really transform the video game industry forever? Thanks to blockchain, change is underway, and an experienced PR firm like Interdependence knows how to shape, influence and promote you and your brand. Interdependence is an industry PR leader, with deep expertise in the cryptocurrency and blockchain space. We are a driving force behind many of today’s leading brands, combining the latest technology with the best and brightest PR talent working today. There’s a reason over 15 million people read our PR articles per day!

Schedule your FREE PR consultation with Interdependence today and start seeing radical results.



Bitcoin, crypto, blockchain — these words might confuse and bewilder a lot of people, but that doesn’t mean that cryptocurrencies are going to be any less omnipresent in today’s media landscape.

So, these new buzzwords mentioned above are swarming throughout the media today, that much is true. But, with blockchain being everywhere, it can be very difficult (if not next to impossible) to get your blockchain PR to stand out above the plethora of information out there.

Blockchain PR has two unique challenges (which we consider opportunities):

Cryptocurrency and Blockchain lack popular understanding.
Blockchain and crypto companies struggle to differentiate themselves.

Blockchain PR is Only Growing in Demand

Blockchain PR is only going to increase in importance as it spreads on a global scale. With cryptocurrency and blockchain everywhere, it’s going to be very difficult to get your PR to stand out above the rest of the noise. Competition is fierce and only getting fiercer!

Pitching Blockchain

It’s going to take well-crafted, concise pitches in order to attract blockchain reporters, especially the ones involved with major news outlets — the outlets you ideally want to tell your stories to the world.

It’s a good idea to enlist the services of an experienced blockchain PR firm to get your narratives placed in those A-list publications like Forbes, The NY Times, TechCrunch, and more. A blockchain PR firm will help you traverse the unique hurdles that blockchain brings about.

Blockchain PR: A Wholly Unique Beast to Tame

One inherent obstacle with blockchain PR is that there’s a huge gap between people who get cryptocurrency and blockchain and the people who don’t have a clue. That’s why it’s important to know the knowledge level of who you’re pitching. If you’re writing a press release for a mainstream media outlet, for instance, you might want to take a more general and basic tone. If you’re writing a press release for a tech publication, you’ll likely be able to get a little more in depth.

It’s also doubly important (as opposed to mainstream PR) that blockchain PR illustrates why this crypto currency is different and to identify and highlight what big problem it is solving. Don’t focus on the coin itself, instead focus on how your product or service is using the blockchain and tackling the problems that are holding us back.

Blockchain Must be Transparent

You also have to be quite a bit more transparent with cryptocurrency and blockchain PR. Considering alternative angles like who of note is investing — like a celebrity or well-known public figure — is important. Maybe your platform also made a lot of money for its pre-sale, which is also something you might want to make known to get more people involved in your community. You’ll also want to be sure to include details like ICO date, name of the token, and any notable advisers that you might have.

Interdependence Public Relations remains an experienced and effective blockchain PR firm. We offer complimentary consultations that will help drive your cryptocurrency or blockchain project launch. We’re a driving force behind many of today’s top brands. Contact us today to start gleaning remarkable, trackable results.



At your next party or gathering, mention “blockchain” to 5 different people, and you’ll probably see 5 distinct reactions, ranging from curiosity to confusion. (You’ll also be very popular with your cool tech talk!). Blockchain isn’t hard to understand, and it isn’t witchcraft — it’s an auspicious technology that’s proving beneficial to both businesses and consumers. The concept of blockchain, however, has a bit of an image problem, as it’s linked in people’s minds almost exclusively to Bitcoin. But blockchain applies to so much more than cryptocurrency!

First… a Brief Definition….
Blockchain is a decentralized digital ledger that records transactions publicly and chronologically. (For a more thorough explanation, see Bitcoin & Blockchain 101).

Because blockchain technology is so new, an authentic and unique PR campaign can yield tremendous results for your company. At Interdependence, we are industry leaders in blockchain PR, and we invite you to see what expert PR can do for you and your customers!

Interdependence Blockchain PR Can Benefit:
Restaurants — We will craft an effective “Farm to Fork” campaign, creating tremendous buzz for any restaurant specializing in healthy, local fare. Via blockchain, fruits and vegetables can be traced from the farm to table. Menus can be printed daily with the exact origin of your meal. Blockchain can even pinpoint where on the field the food came from!

Fine Jewelers — Great blockchain PR can significantly boost sales and consumer confidence. Customers can purchase diamonds with a “Certified Conflict-Free Guarantee” — via blockchain technology. Ethically sourced diamonds can be accurately traced from the mine to store with complete transparency. This blockchain PR campaign by Interdependence is a huge win-win for both jewelry companies and their customers!

Car Dealers — Used car dealerships and companies like CarFax rely on title and existing information to decipher a vehicle’s history. But this history isn’t guaranteed — unless it’s backed by blockchain! With blockchain, there’s no mystery, as every owner and incident is publicly recorded in the blockchain for quick and easy access. Expert blockchain PR is the key to conveying this message!

These are just a few of the many industries utilizing blockchain technology today, and at Interdependence, we are industry leaders in blockchain PR. Your brand is too important to leave in the trust of people who are not proven experts!

Interdependence combines the latest technology with the best and brightest PR talent working today. There’s a reason over 15 million people read our PR articles per day!

Schedule your FREE PR consultation with Interdependence today and start seeing radical results that you can trust.



You might be one of those people who have noticed the rise of cryptocurrency with the influx of cryptocurrency PR out there. You might be thinking to yourself, “Hey, I think I can do this, too.”

And you’re not necessarily wrong. However, whether you’re working with coins or tokens, building a solid cryptocurrency community is crucial to successfully launching and sustaining your project. Cryptocurrency PR is a foundational element to building your community.

Cryptocurrency Communal Benefits

One benefit of building and keeping your audience and community engaged is that you’ll be able to keep an eye on the type of audience your project is engaging. You’ll be able to use that information to position your cryptocurrency and you’ll also be able to use your community for communication when it comes to customer support issues and questions that arise.

Your community can also be a fantastic means of spreading cryptocurrency PR and also serves as a clear indicator of how successful your platform has the potential to be.

A word of advice (okay, it’s more than one word): Make sure that you plan to set aside some ICL marketing budget for your cryptocurrency community building.

Utilize Telegram ICO Community Management

Telegram is a great opportunity to keep communications open ended well also getting rid of troll interaction. Telegram is a cloud-based instant messaging and voiceover IP service. Newbies can learn telegram easily and crypto veterans will likely already have a familiarity with Telegram. Cryptocurrency communities will likely question your legitimacy if you don’t already have a Telegram — focus on setting yours up for a foundation for your cryptocurrency ICO community.

Engage with Influencers

CEOs and developers might look down on influencers and social media moguls not even realizing that influencers are actually some of the most powerful marketing tools at your disposal. It will serve you well to get creative to figure out how to engage with an influencer as well as their own community. A good cryptocurrency PR firm will help get the word out and help you attract more influencers.

Mind the Newbies

Focusing on quality collaboration will also do you well. Initial members might need a lot of handholding, because many will be doing this for the first time. Trading is going to involve emotions and passion and it’s your job to manage all of this and keep the community moving in a positive direction.

Be committed to the process. People are going to have continuous doubts as they dig deeper and deeper. They’re going to want to fall back on you. You obviously can’t teach blockchain and crypto in one session, so it’s a constant and ever-evolving game.

You can gain trust by:

Weeding out toxicity
Getting rid of spam
Minimizing advertisements
Creating quality, informative content

Listen to your community members as they comment. Their feedback will prove invaluable. A good cryptocurrency PR firm will help you achieve all of the ends mentioned above and more.

Interdependence Public Relations remains an experienced and effective cryptocurrency PR firm. We offer complimentary consultations that will help you get started with your cryptocurrency project. We’re a driving force behind many of today’s top brands. Contact us today to start gleaning remarkable, trackable results.



Bitcoin and blockchain technology is such a new concept that only a small number of people (other than hardcore techies) can explain what it exactly is. It’s a bit like a Kardashian — nobody really knows what it does or why it’s famous, but everybody’s heard of it. But unlike a trending TV family, cryptocurrency is here to stay, and its future is vast and exciting.

But seriously, what is it?

To understand cryptocurrency, we must start with blockchain technology. Think of an old fashioned ledger where a business logs each transaction. Mr. Johnson at the pharmacy sold you a toothbrush, you paid for the toothbrush, and this transaction was recorded in the store ledger. Blockchain is a digital version of this ledger. But unlike a paper log, blockchain is honest. Let’s say Mr. Johnson, who owns the pharmacy, wants to cheat on his taxes. He could go into his paper ledger and rearrange the facts according to his version of the story. With blockchain, he’s out of luck. Once a transaction is recorded in the blockchain, it’s public record and cannot be altered. Sorry, Mr. Johnson — blockchain keeps things honest!

Okay, fine. What’s Bitcoin?

Cryptocurrency, such as Bitcoin, is built upon blockchain technology. It’s a system for buying stuff online that allows suppliers and consumers to connect directly — without the aid of a third party like a bank or a credit card company. And because it’s based on blockchain, there’s a public record keeping it transparent. This “public record” is actually a network chain of computers keeping track of all transactions, making it virtually impossible for a bad guy to cheat the system or fake a transaction.

Popular cryptocurrencies are:


Cool story, Bro. But What Does Cryptocurrency Have to Do with Me?

Globalization — you are a world citizen. With the planet becoming a smaller place, we need a modern currency that reflects how business is conducted globally. Soon we won’t have the yen vs. the dollar vs the euro. In its place will be an “Earth Currency” like Bitcoin. Cryptocurrency and blockchain are changing the face of how we do business.

Cryptocurrency is:

100% secure — Payments can be made without any personal information attached. Guards against identity theft.

Freedom — Send transactions at anytime, anywhere in the world. Users are in charge. No borders, no bank holidays and no limits.

100% honest — Perfect for battling election fraud, or ANY fraud involving finances.

For the People! — Takes the power away from banks and world governments.

The Downside of Cryptocurrency:

Bitcoin and other cryptocurrencies carry some risk. In just a few months’ time, Bitcoin experienced 3 major market crashes. Ouch.

Risks of cryptocurrencies include:

Volatility — Since a relatively small number of Bitcoins are in circulation, even small trades can greatly affect the price. This fluctuation will normalize once more come into circulation.

Degree of awareness — many people just don’t know much about it.

Small list of places that take it — Consumers are currently limited in the amount of people and places accepting cryptocurrency.

The Future of Blockchain and Cryptocurrency:

In the coming decade, blockchain and cryptocurrencies will continue to grow and gain acceptance, and applications will undoubtedly multiply. The names may change — Bitcoin may become the “MySpace” of cryptocurrency — however, the technology will endure and thrive.

Blockchain is a new and exciting world that’s beautifully integrating with PR, and at Interdependence, we embrace leading-edge technology. With the growing need for measurable success, a top PR firm like Interdependence can apply the blockchain to accurately gauge and interpret marketing data, providing valuable feedback. Clients will have more power and information than ever before.
Transparency and integrity have always been core values at Interdependence.
Schedule your FREE PR consultation with Interdependence today and start seeing radical results you can trust.