Since the start of the campaign, Interdependence has forged relationships between our client and some of the most well-respected journalists covering cryptocurrency and finance for publications such as Fortune, MarketWatch, TheStreet and International Business Times — helping the company achieve status as one of the best-known cryptocurrency wallets. Those relationships, in part, led to Fortune expanding its cryptocurrency coverage. Fortune was one of many outlets that profiled our client’s rebranding. Many of the secured placements feature backlinks to the company’s website, which has helped increase downloads and awareness of the rebrand as well.