From the start of the campaign, Interdependence forged relationships between the company and some of the most well-respected journalists and publications covering real estate, construction, and business overall. Interdependence leveraged the company’s expertise, securing interviews for the team to discuss topics such as juggling resources during a project, how politics are affecting the construction space, and the shift in millennials affecting the workspaces of today. The team also created premium articles on behalf of the client, focusing on topics like improving construction and the challenges for the next generation builder.