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Case Studies 03

Case Studies

Five media placements per month leading to a dominant market position

National residential and commercial construction firm
New York, New York
B2B / B2C
A leading, privately held national residential and commercial construction firm headquartered in NYC stood out for its innovative use of technology for some of the most notable companies in the world. But despite being an industry leader and innovator, our client struggled with a lack brand awareness and visibility. So they partnered with Interdependence because of its aggressive, results-oriented strategy to take their PR and efforts to another level.
From the start of the campaign, Interdependence forged relationships between the company and some of the most well-respected journalists and publications covering real estate, construction, and business overall. Interdependence leveraged the company’s expertise, securing interviews for the team to discuss topics such as juggling resources during a project, how politics are affecting the construction space, and the shift in millennials affecting the workspaces of today. The team also created premium articles on behalf of the client, focusing on topics like improving construction and the challenges for the next generation builder.
Interdependence secured an average of five media and article placements per month during the campaign in publications that included Forbes, Huffington Post, Inc., Construction Dive, Builder and Developer, Multi-Housing News, ReBusiness and a host of others. The coverage directly converted millions of dollars in new deals for our client, with their website traffic nearly tripling as well. The campaign has elevated the company from a relative unknown to a dominant player in real estate.
Case Studies
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