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Entrepreneurs who succeed in this game (often, the ones who land investors) let the public know about flashy technology and exciting early growth — which will inspire a fear of missing out in a potential investor that can often be quite powerful and persuasive.

Tech PR plays a huge role in whether or not investors will bite when it comes time to invest or not invest in your startup or established company. In the end, wouldn’t you like to have a hand in the investor decision-making process, or at least be able to have a positive influence on the matter? Effective tech PR can also help you target specific types of investors that you want, instead of taking shots in the dark, so to speak.

Read on for a few ways that tech PR can help you reach out to targeted investors.

Content Geared Towards Potential Investors

First, an experienced tech PR firm will drive beneficial coverage, some even helping you suppress any unflattering recent coverage. Public relations success is often measured by number of articles (and quality of said articles) secured for the company.

Investors will often use these pieces to help them determine their decision — they often look at what coverage has been obtained in the last quarter. Hopefully your company website is up to date. Your PR firm will provide rich content that hits the tops of search engines.

Successful PR Incorporates Tracking Trends

Successful PR is all about strategy. A good tech PR team will monitor latest industry trends, then leverages that information to position company experts as thought leaders of the industry with the media.

PR can also help you improve potential investor relations by showing how your company plans to address a developing trend, even perceived weaknesses in a current product offering.

A good tech PR team will help you transmit messaging that positions you desirably in the face of industry trends.

Highlighting the Strength of Your Leadership Team

Tech PR firms will help you get the word out about your leadership team when it comes to promotions, new appointments, as well as achievements. Talk about the important charities you’ve donated your time to — potential investors might be interested in that sort of thing, and they also might even donate time and efforts to similar charities. You can also let people know about awards you’ve won through press releases — that way you don’t come off looking like a #Humblebrag. Worthy investors generally like to work with top-notch, award-winning partners.

You Can Keep Investors Updated About Current Events

Especially if you’re delivering news that will perk their ears. Investors are always looking for the next big thing and they’re always looking to align themselves with brands and businesses positioned to make a big impact or disrupt the status quo. You’ll be able to more effectively and precisely target such investors by utilizing effective tech PR.

If you’d care to learn more about the ways that an experienced tech PR firm can help your business reach new heights by attracting the right type of investors and gain the right type of exposure, contact Interdependence Public Relations today. We deliver undeniable, trackable results.

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Think of the word “blockchain,” and several things may come to mind — Bitcoin, technology, cryptocurrency, cats….

Wait, CATS?

Yes. “Cryptokitties” is the latest feline craze on the internet, but these adorable kittens aren’t grumpy or sitting in boxes that are way too small. Cryptokitties is a game based solidly on blockchain technology. It’s addictive, fun and incredibly disruptive to the game space. Cryptokitties are bought and sold via cryptocurrency. Each kitty is 100% owned by the gamer and cannot be altered, copied or destroyed. What’s completely disruptive is the unique environment — thanks to blockchain, the gaming experience feels more personal than ever before. These little felines could change the face of video games forever!

At Interdependence, our PR professionals understand that games powered by blockchain are more real than virtual, and by utilizing blockchain technology, gamers now have more at stake — real transactions, real value, and real reputations are on the line.

Games based on blockchain will enhance:

Social interactions — Authentic connections are formed due to the indelible nature of blockchain.

Reputation — Personas remain honest and transparent via the unalterable blockchain.

Reward elements — Game rewards are real and valuable.

Blockchain and gaming form a perfect marriage, and just as blockchain will take a gamer’s experience to the next level, expert blockchain PR will elevate a game company to new heights of visibility. The convergence of blockchain and gaming elevates your revenue potential, but this new secret sauce has no flavor unless it has gamers to enjoy it. It’s imperative that your business can attract, retain and grow your user base.

What’s Next for Blockchain Games?
Blockchain has a tremendous future in the gaming world. With video games becoming increasingly immersive and real, thanks to AR (augmented reality) and VR (virtual reality), blockchain’s transparency integrates perfectly. Traceable ownership of video game characters is an exciting development as well — made possible by blockchain.

Independence understands how blockchain enables an immersive gaming experience, delivering heightened emotional responses from end-users. With blockchain, the consequences are more real than ever, and expert blockchain PR is key to attracting not only hardcore gamers, but everyone involved in this ever-evolving technological landscape.

The Future is Meow!
Can virtual cats really transform the video game industry forever? Thanks to blockchain, change is underway, and an experienced PR firm like Interdependence knows how to shape, influence and promote you and your brand. Interdependence is an industry PR leader, with deep expertise in the cryptocurrency and blockchain space. We are a driving force behind many of today’s leading brands, combining the latest technology with the best and brightest PR talent working today. There’s a reason over 15 million people read our PR articles per day!

Schedule your FREE PR consultation with Interdependence today and start seeing radical results.

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At your next party or gathering, mention “blockchain” to 5 different people, and you’ll probably see 5 distinct reactions, ranging from curiosity to confusion. (You’ll also be very popular with your cool tech talk!). Blockchain isn’t hard to understand, and it isn’t witchcraft — it’s an auspicious technology that’s proving beneficial to both businesses and consumers. The concept of blockchain, however, has a bit of an image problem, as it’s linked in people’s minds almost exclusively to Bitcoin. But blockchain applies to so much more than cryptocurrency!

First… a Brief Definition….
Blockchain is a decentralized digital ledger that records transactions publicly and chronologically. (For a more thorough explanation, see Bitcoin & Blockchain 101).

Because blockchain technology is so new, an authentic and unique PR campaign can yield tremendous results for your company. At Interdependence, we are industry leaders in blockchain PR, and we invite you to see what expert PR can do for you and your customers!

Interdependence Blockchain PR Can Benefit:
Restaurants — We will craft an effective “Farm to Fork” campaign, creating tremendous buzz for any restaurant specializing in healthy, local fare. Via blockchain, fruits and vegetables can be traced from the farm to table. Menus can be printed daily with the exact origin of your meal. Blockchain can even pinpoint where on the field the food came from!

Fine Jewelers — Great blockchain PR can significantly boost sales and consumer confidence. Customers can purchase diamonds with a “Certified Conflict-Free Guarantee” — via blockchain technology. Ethically sourced diamonds can be accurately traced from the mine to store with complete transparency. This blockchain PR campaign by Interdependence is a huge win-win for both jewelry companies and their customers!

Car Dealers — Used car dealerships and companies like CarFax rely on title and existing information to decipher a vehicle’s history. But this history isn’t guaranteed — unless it’s backed by blockchain! With blockchain, there’s no mystery, as every owner and incident is publicly recorded in the blockchain for quick and easy access. Expert blockchain PR is the key to conveying this message!

These are just a few of the many industries utilizing blockchain technology today, and at Interdependence, we are industry leaders in blockchain PR. Your brand is too important to leave in the trust of people who are not proven experts!

Interdependence combines the latest technology with the best and brightest PR talent working today. There’s a reason over 15 million people read our PR articles per day!

Schedule your FREE PR consultation with Interdependence today and start seeing radical results that you can trust.

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You might be one of those people who have noticed the rise of cryptocurrency with the influx of cryptocurrency PR out there. You might be thinking to yourself, “Hey, I think I can do this, too.”

And you’re not necessarily wrong. However, whether you’re working with coins or tokens, building a solid cryptocurrency community is crucial to successfully launching and sustaining your project. Cryptocurrency PR is a foundational element to building your community.

Cryptocurrency Communal Benefits

One benefit of building and keeping your audience and community engaged is that you’ll be able to keep an eye on the type of audience your project is engaging. You’ll be able to use that information to position your cryptocurrency and you’ll also be able to use your community for communication when it comes to customer support issues and questions that arise.

Your community can also be a fantastic means of spreading cryptocurrency PR and also serves as a clear indicator of how successful your platform has the potential to be.

A word of advice (okay, it’s more than one word): Make sure that you plan to set aside some ICL marketing budget for your cryptocurrency community building.

Utilize Telegram ICO Community Management

Telegram is a great opportunity to keep communications open ended well also getting rid of troll interaction. Telegram is a cloud-based instant messaging and voiceover IP service. Newbies can learn telegram easily and crypto veterans will likely already have a familiarity with Telegram. Cryptocurrency communities will likely question your legitimacy if you don’t already have a Telegram — focus on setting yours up for a foundation for your cryptocurrency ICO community.

Engage with Influencers

CEOs and developers might look down on influencers and social media moguls not even realizing that influencers are actually some of the most powerful marketing tools at your disposal. It will serve you well to get creative to figure out how to engage with an influencer as well as their own community. A good cryptocurrency PR firm will help get the word out and help you attract more influencers.

Mind the Newbies

Focusing on quality collaboration will also do you well. Initial members might need a lot of handholding, because many will be doing this for the first time. Trading is going to involve emotions and passion and it’s your job to manage all of this and keep the community moving in a positive direction.

Be committed to the process. People are going to have continuous doubts as they dig deeper and deeper. They’re going to want to fall back on you. You obviously can’t teach blockchain and crypto in one session, so it’s a constant and ever-evolving game.

You can gain trust by:

Weeding out toxicity
Getting rid of spam
Minimizing advertisements
Creating quality, informative content

Listen to your community members as they comment. Their feedback will prove invaluable. A good cryptocurrency PR firm will help you achieve all of the ends mentioned above and more.

Interdependence Public Relations remains an experienced and effective cryptocurrency PR firm. We offer complimentary consultations that will help you get started with your cryptocurrency project. We’re a driving force behind many of today’s top brands. Contact us today to start gleaning remarkable, trackable results.

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Bitcoin, crypto, blockchain — these words might confuse and bewilder a lot of people, but that doesn’t mean that cryptocurrencies are going to be any less omnipresent in today’s media landscape.

So, these new buzzwords mentioned above are swarming throughout the media today, that much is true. But, with blockchain being everywhere, it can be very difficult (if not next to impossible) to get your blockchain PR to stand out above the plethora of information out there.

Blockchain PR has two unique challenges (which we consider opportunities):

Cryptocurrency and Blockchain lack popular understanding.
Blockchain and crypto companies struggle to differentiate themselves.

Blockchain PR is Only Growing in Demand

Blockchain PR is only going to increase in importance as it spreads on a global scale. With cryptocurrency and blockchain everywhere, it’s going to be very difficult to get your PR to stand out above the rest of the noise. Competition is fierce and only getting fiercer!

Pitching Blockchain

It’s going to take well-crafted, concise pitches in order to attract blockchain reporters, especially the ones involved with major news outlets — the outlets you ideally want to tell your stories to the world.

It’s a good idea to enlist the services of an experienced blockchain PR firm to get your narratives placed in those A-list publications like Forbes, The NY Times, TechCrunch, and more. A blockchain PR firm will help you traverse the unique hurdles that blockchain brings about.

Blockchain PR: A Wholly Unique Beast to Tame

One inherent obstacle with blockchain PR is that there’s a huge gap between people who get cryptocurrency and blockchain and the people who don’t have a clue. That’s why it’s important to know the knowledge level of who you’re pitching. If you’re writing a press release for a mainstream media outlet, for instance, you might want to take a more general and basic tone. If you’re writing a press release for a tech publication, you’ll likely be able to get a little more in depth.

It’s also doubly important (as opposed to mainstream PR) that blockchain PR illustrates why this crypto currency is different and to identify and highlight what big problem it is solving. Don’t focus on the coin itself, instead focus on how your product or service is using the blockchain and tackling the problems that are holding us back.

Blockchain Must be Transparent

You also have to be quite a bit more transparent with cryptocurrency and blockchain PR. Considering alternative angles like who of note is investing — like a celebrity or well-known public figure — is important. Maybe your platform also made a lot of money for its pre-sale, which is also something you might want to make known to get more people involved in your community. You’ll also want to be sure to include details like ICO date, name of the token, and any notable advisers that you might have.

Interdependence Public Relations remains an experienced and effective blockchain PR firm. We offer complimentary consultations that will help drive your cryptocurrency or blockchain project launch. We’re a driving force behind many of today’s top brands. Contact us today to start gleaning remarkable, trackable results.

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Bitcoin and blockchain technology is such a new concept that only a small number of people (other than hardcore techies) can explain what it exactly is. It’s a bit like a Kardashian — nobody really knows what it does or why it’s famous, but everybody’s heard of it. But unlike a trending TV family, cryptocurrency is here to stay, and its future is vast and exciting.

But seriously, what is it?

To understand cryptocurrency, we must start with blockchain technology. Think of an old fashioned ledger where a business logs each transaction. Mr. Johnson at the pharmacy sold you a toothbrush, you paid for the toothbrush, and this transaction was recorded in the store ledger. Blockchain is a digital version of this ledger. But unlike a paper log, blockchain is honest. Let’s say Mr. Johnson, who owns the pharmacy, wants to cheat on his taxes. He could go into his paper ledger and rearrange the facts according to his version of the story. With blockchain, he’s out of luck. Once a transaction is recorded in the blockchain, it’s public record and cannot be altered. Sorry, Mr. Johnson — blockchain keeps things honest!

Okay, fine. What’s Bitcoin?

Cryptocurrency, such as Bitcoin, is built upon blockchain technology. It’s a system for buying stuff online that allows suppliers and consumers to connect directly — without the aid of a third party like a bank or a credit card company. And because it’s based on blockchain, there’s a public record keeping it transparent. This “public record” is actually a network chain of computers keeping track of all transactions, making it virtually impossible for a bad guy to cheat the system or fake a transaction.

Popular cryptocurrencies are:

Bitcoin
Ethereum
Ripple

Cool story, Bro. But What Does Cryptocurrency Have to Do with Me?

Globalization — you are a world citizen. With the planet becoming a smaller place, we need a modern currency that reflects how business is conducted globally. Soon we won’t have the yen vs. the dollar vs the euro. In its place will be an “Earth Currency” like Bitcoin. Cryptocurrency and blockchain are changing the face of how we do business.

Cryptocurrency is:

100% secure — Payments can be made without any personal information attached. Guards against identity theft.

Freedom — Send transactions at anytime, anywhere in the world. Users are in charge. No borders, no bank holidays and no limits.

100% honest — Perfect for battling election fraud, or ANY fraud involving finances.

For the People! — Takes the power away from banks and world governments.

The Downside of Cryptocurrency:

Bitcoin and other cryptocurrencies carry some risk. In just a few months’ time, Bitcoin experienced 3 major market crashes. Ouch.

Risks of cryptocurrencies include:

Volatility — Since a relatively small number of Bitcoins are in circulation, even small trades can greatly affect the price. This fluctuation will normalize once more come into circulation.

Degree of awareness — many people just don’t know much about it.

Small list of places that take it — Consumers are currently limited in the amount of people and places accepting cryptocurrency.

The Future of Blockchain and Cryptocurrency:

In the coming decade, blockchain and cryptocurrencies will continue to grow and gain acceptance, and applications will undoubtedly multiply. The names may change — Bitcoin may become the “MySpace” of cryptocurrency — however, the technology will endure and thrive.

Blockchain is a new and exciting world that’s beautifully integrating with PR, and at Interdependence, we embrace leading-edge technology. With the growing need for measurable success, a top PR firm like Interdependence can apply the blockchain to accurately gauge and interpret marketing data, providing valuable feedback. Clients will have more power and information than ever before.
Transparency and integrity have always been core values at Interdependence.
Schedule your FREE PR consultation with Interdependence today and start seeing radical results you can trust.

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It’s no secret that cryptocurrencies have been dominating the headlines for the past several months. They’ll be in the news for the foreseeable future as more and more parties try to cash in on the craze.

However, it’s more vital than ever to make sure that you’re not contributing to cryptocurrency confusion with the messages you’re putting out there into the world, which is why cryptocurrency PR is crucial and essential. Cryptocurrency PR is also its own beast to handle.

Cryptocurrency mania is largely in part due to more and more people adopting different and newer ways of transferring value. This is causing more traditional markets to be disrupted. That’s news, right?

Technology and Cryptocurrency Go Hand-in-Hand

Ever-evolving technology and the several innovative products that build upon that foundation are set to dramatically change how we transact and conduct our day-to-day dealings. That’s why cryptocurrency PR is going to continue to be crucial to a cryptocurrency project’s success.

As such, cryptocurrencies are starting to have an undeniable effect on individuals, but it’s also greatly influencing content. Several YouTube channels have gained hundreds of thousands of followers — some overnight, others in just a few months. It’s easy to see why media coverage of cryptocurrency is beginning to increase significantly.

Cryptocurrency Coverage

Media coverage is a big reason why cryptocurrencies and blockchain have reached their current popularity. Bitcoin, when it was created back in 2009, was a closed network made up of those who originally participated in the project. Most people were not aware of Bitcoin’s existence, until it received national and global attention as a phenomenon that was about to emerge.

People turned to their favorite media sources to help them understand Bitcoin and many took it upon themselves to take personal stock in the phenomenon. In these sorts of scenarios cryptocurrency PR is crucial to building and sustaining an audience.

Cryptocurrency in the Headlines

Headlines both praising and vilifying cryptocurrencies are starting to circulate around the world. Skeptics and enthusiasts avidly share their thoughts on all social media channels — which means cryptocurrency PR will continue to be a growing necessity, and you really only get one shot to make a great and lasting impression. Content creators need to be careful about the information they’re spreading, because it has an effect on the market. Most importantly, experts should be trying to bridge the gap between themselves (their knowledge) and the average user.

In order for a cryptocurrency to stay alive, it’s important that everybody gets involved. There needs to be a healthy community surrounding a cryptocurrency ensuring the future of these technologies and that they’re kept in the hands of the majority of a global population.

Sounds like a lot to keep in mind, doesn’t it? If cryptocurrency PR is something you’d rather not handle alone, maybe it’s time to enlist the services of an experienced cryptocurrency PR firm. Interdependence Public Relations offers complimentary consultations to get you started. We’re a driving force behind many of today’s top notch brands. Contact us today to start gleaning remarkable, trackable results.

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Let’s say you are:

1) A key player in an up and coming cryptocurrency company. And…

2) You wish to increase your visibility by hiring a top cryptocurrency PR firm.

First, congrats! Cryptocurrency is a new and exciting frontier! But how you proceed in this rapidly-evolving crypto space is vitally important, and there are a specific steps you’ll need to take to avoid a crypto PR disaster.

At the beginning of your search, narrow down choices to a handful of top firms with great connections and proven track records. Be sure to target a firm that is well-versed in cryptocurrency PR. There are numerous PR companies out there, all specializing in everything BUT cryptocurrency and blockchain. So if you visit a PR website and see a glossy pic of a hydraulic manure spreader in a wheat field — keep searching! Leave that one for the agriculture industry.

It can’t be stressed enough — choosing a laser-focused PR firm that’s experienced in the blockchain/crypto space is paramount. An experienced cryptocurrency PR firm will execute an effective and comprehensive PR plan with specific and key components.

The 5 Keys to a Cryptocurrency PR Strategy:

Reputation
A company with a stellar reputation can open up the world for you and help you rise to the next level of success. Do your research! Go with a respected name in the crypto world. Get recommendations and use your “Spidey sense” to help steer clear of unethical businesses who are ONLY interested in taking your money!

Make sure the cryptocurrency PR firm you partner with has:

• Extensive and specialized cryptocurrency PR knowledge.

• Measurable success in the cryptocurrency world.

• Solid references — ask for a list of clients.

The RIGHT media coverage
A top cryptocurrency PR firm has authentic relationships with leading journalists who specifically cover blockchain and cryptocurrency. Additionally, a top cryptocurrency PR firm will secure coverage in widely-read blockchain and crypto blogs and publications, raising overall brand awareness and visibility.

Industry Insights
Leading-edge technology is the engine that powers a reputable cryptocurrency PR firm. A top firm has the ability to generate data and provide expert, in-depth analysis. Using a combination of technology and talent, a first-rate cryptocurrency PR firm will craft and aggressively enact the best campaign for your cryptocurrency company.

The Three Cs:
A top firm will employ a talented staff that is highly skilled in:

• Copywriting — Writers are an extension of your brand and should be held to a high standard!

• Content Creation — A talented writing staff knows how to generate SEO content and social media marketing that will drive brand awareness and increase your company’s visibility.

• Communication — You should expect clear and straightforward communication with your PR team.

Networking
A leading cryptocurrency PR firm will connect you with industry leaders and influencers. Whether it’s personal networking or sponsored industry events, a first-rate cryptocurrency PR firm will have the resources to expand your business world.

The Next Steps
Your cryptocurrency brand is too important to leave in the trust of people who are not proven experts. Interdependence is an industry leader in blockchain, cryptocurrency and ICO PR. Interdependence combines the latest technology with the best and brightest PR talent working today. There’s a reason over 15 million people read our PR articles per day!
Schedule your FREE PR consultation with Interdependence today and start seeing radical results.

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Whether you’re in tech, hospitality, healthcare, or even dabbling in cryptocurrency, PR has to do with being in the persuasion business. As you run your business, whether you handle PR in-house or hire a PR firm, you’re going to have to have your team work towards convincing an audience in and outside your sphere of influence that you’re amazing.

PR can be effective when you need to:

Promote an idea
Get people to purchase your product
Support your new position
Recognize a new accomplishment

In short, effective PR can help you get the word out and build brand recognition.

Let’s take a moment to define PR. PR can be thought of as the strategic communication that helps build beneficial relationships between organizations and audiences. Sound easy enough? Well, it’s a whole lot easier if you have a PR firm to help.

If you’re handling it alone for now, read on for a few smaller mistakes which can be avoided by being aware of best practices in PR.

Avoid Lack of Preparation

It doesn’t matter if it’s an interview with a media outlet, sending out a media pitch, or dealing with a press release, it’s important to prepare accordingly. Make sure that your content is approved by appropriate sources and the details are 100% correct. You do NOT want to be contributing to fake news, after all.

Before sending any content (like articles) to a journalist, make sure it has been approved by the appropriate parties. For example, those who work in a PR firm will need to make sure clients approve any content before sending it out. A PR firm worth its salt, when promoting activities for your business, will make sure you’re happy with the content before sending it out.

Avoid Lack of Integration

Is your campaign adopting a multi-channel approach? Think about online and offline PR tactics, including media kit development, blog posts, video production, and/or podcasts. Your campaign needs to adopt a multi-channel approach — which a good PR firm will facilitate.

Make Sure Campaigns Speak to Your Brand Image

One of many a campaign’s fatal flaws include not understanding how their PR campaign fits into their logo larger overall marketing scheme. Positioning is a critical part of a product, brand, or organization. Make sure the campaign is congruent with company identity and it reinforces the brand image imprinted in the hearts and minds of your audience.

The Campaign Isn’t Newsworthy

Many companies leave it up to their PR firm to create buzz. But the process helps if a company has something newsworthy to announce. Figuring out why this is important for everyone and what’s in it for them is key to creating an attractive campaign.

The Campaign Isn’t Sustainable

Make sure your campaign has enough steam to last the long-haul. The more “evergreen” your campaign can be the better. Make sure that it’s applicable in some way to everyone’s tomorrow. It’s essential to long-term success.

Sounds like a lot to keep in mind, doesn’t it? If PR is something you’d rather not handle alone, maybe it’s time to enlist the services of an experienced PR firm. Interdependence Public Relations offers complimentary consultations to get you started. We’re a driving force behind many of today’s most favorable brands. Contact us today to start gleaning remarkable, trackable results.

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Imagine you’re a prima ballerina, or a corn farmer, or the CEO of an innovative tech startup. At a certain career point, you may wish to raise your visibility, up your game and generate more revenue. Hiring a PR firm is a great way to do it!

But is PR outdated? Don’t publicists sit in a dank room all day, banging out press releases to handful of journalists who will never read them?

That’s your grandfather’s PR.

Modern Public Relations is so much more. It’s an all-encompassing media blitz that utilizes leading-edge technology, long-standing relationships, and the sharpest creative minds working in the industry today.

There are significant reasons why PR today is so essential:

The Rise of Fake News

It’s everywhere! And it’s getting worse. With an absolute avalanche of misleading stories on the internet, consumers are faced with a barrage of bad information. In fact, Facebook’s fake news problem has grown so severe, the company has hired “credibility experts” to sort out the problem.

An expert PR firm can clearly communicate the client’s true message, via credible, mainstream and trusted sources in Print, TV & Radio. An expert PR firm will cut through the noise, and deliver your unique message in a timely, meaningful and effective way.

Social Media

Social media reaches a global audience, and a savvy social media campaign can catapult a company (or individual) into the public eye seemingly overnight. It’s the old word of mouth, but it’s no longer a monologue — it’s a true dialogue. Social media facilitates an interactive relationship with the public in real time. Managing and making the most out of this incredibly powerful tool is best in the capable hands of experienced PR professionals.

A top PR firm will be able to:

Gain influencers — High profile people who can positively shape public opinion and significantly affect purchasing decisions.

React quickly — Social media is the go-to for a brand’s reaction to a negative event. Consumers want to feel seen and heard, and a top PR firm will craft appropriate and timely reactions to address any public relations matter.

Add the Human Touch — Social media can put a human face on your brand, giving it humor, warmth and personality.

Reputation

The Golden Rule — you learned it in Kindergarten, and it still stands. Treat your consumers with respect, offer a quality product, and you will garner intense brand loyalty. A great reputation will set you far above your competition, and a top PR firm will employ all the necessary tools to actively promote your credibility, while fiercely guarding your brand.

But let’s put it bluntly—consumers are smarter than ever—with B.S. detectors that are finely calibrated. A top PR firm will not only craft a memorable campaign, but advance an authentic message that will resonate with consumers.

The Next Steps

A trusted and experienced PR firm like Interdependence knows how to shape, influence and promote you and your brand. Interdependence is an industry PR leader, and the driving force behind many of today’s leading brands. We combine the latest technology with the best and brightest PR talent working today. There’s a reason over 15 million people read our PR articles per day!

Schedule your FREE PR consultation with Interdependence today and start seeing radical results.

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