5 Easy Ways to Generate More Press
When launching a brand, product, or service, the people who stand to benefit need to know about it. If not, how could you ever expect your brand, product, or service to launch into the stratosphere of success?
These people who stand to benefit from your impact should be your number one priority. But, reaching those people is easier said than done, and you likely can’t do it on your own — you need help from the press. Often, companies, politicians, celebrities, and other public figures and entities enlist PR firms to handle this sort of thing, which makes sense.
Ideally, you have the resources to enlist one of these reputable PR firms you keep hearing about. PR firms worth their price tag will utilize both proven and innovative ways to earn media coverage that impacts local community, target audience, and mirrors a business’s PR objectives.
Below are 5 ways that businesses and brands can generate volumes of press.
1.) Build Lasting Relationships with the Press
If you want to get desirable and favorable press, you have to interact with them on a personal level. Offer to meet with journalists and reporters face-to-face to share your story and developments. Set yourself apart by connecting on more than a digital level. PR firms (ideally) will already have relationships like these in place for you to take advantage of.
2.) Consistently Submit Press Releases
You’ve probably read blogs written by underpaid freelancers claiming that the press release is dead. That’s simply untrue. Press releases remain extremely effective — when used strategically. It’s vital to submit your press releases to:
- Key publications
- Local newspapers
- TV stations
- Reputable websites
You don’t have to stick to traditional outlets, either. Get creative. Utilize community organizations, local bloggers, and national publishers who align with your company and brand’s mission.
3.) You Have an Expertise, Right? Share It!
Thoughtful think pieces and leadership articles will help establish your as an industry influencer. You’ll also make connections with media outlets and journalists along the way. PR firms, again, are fantastic resources to achieve this end.
4.) Host or Participate in Local and National Events
Events are always going to be news. Preferably, you’ll reach out (or PR firms will reach out) to news outlets prior to the event so they can provide coverage. Stay on top of media outreach prior and during your experiential event. The end result: driving new brand awareness and sustaining brand loyalty.
5.) Stay on Top of Your Social Media
Social media platforms like Facebook, Twitter, Instagram, and Pinterest are great ways to speak directly to your audience, showing them who you are and what you’re doing. You can also create relationships with influencers which will give you the opportunity to transform them into documented brand ambassadors.
Sounds like a lot of work, doesn’t it? If you’d rather leave this stuff to the experts, that’s okay, too. Why? Because Interdependence Public Relations is here to get you the impactful media placement you need that converts users, acquires partnerships, secure investors, and increases your valuation. Contact us today and let’s get this thing started.