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When launching a brand, product, or service, the people who stand to benefit need to know about it. If not, how could you ever expect your brand, product, or service to launch into the stratosphere of success?

These people who stand to benefit from your impact should be your number one priority. But, reaching those people is easier said than done, and you likely can’t do it on your own — you need help from the press. Often, companies, politicians, celebrities, and other public figures and entities enlist PR firms to handle this sort of thing, which makes sense.

Ideally, you have the resources to enlist one of these reputable PR firms you keep hearing about. PR firms worth their price tag will utilize both proven and innovative ways to earn media coverage that impacts local community, target audience, and mirrors a business’s PR objectives.

Below are 5 ways that businesses and brands can generate volumes of press.

1.) Build Lasting Relationships with the Press

If you want to get desirable and favorable press, you have to interact with them on a personal level. Offer to meet with journalists and reporters face-to-face to share your story and developments. Set yourself apart by connecting on more than a digital level. PR firms (ideally) will already have relationships like these in place for you to take advantage of.

2.) Consistently Submit Press Releases

You’ve probably read blogs written by underpaid freelancers claiming that the press release is dead. That’s simply untrue. Press releases remain extremely effective — when used strategically. It’s vital to submit your press releases to:

  • Key publications
  • Local newspapers
  • TV stations
  • Reputable websites

You don’t have to stick to traditional outlets, either. Get creative. Utilize community organizations, local bloggers, and national publishers who align with your company and brand’s mission.

3.) You Have an Expertise, Right? Share It!

Thoughtful think pieces and leadership articles will help establish your as an industry influencer. You’ll also make connections with media outlets and journalists along the way. PR firms, again, are fantastic resources to achieve this end.

4.) Host or Participate in Local and National Events

Events are always going to be news. Preferably, you’ll reach out (or PR firms will reach out) to news outlets prior to the event so they can provide coverage. Stay on top of media outreach prior and during your experiential event. The end result: driving new brand awareness and sustaining brand loyalty.

5.) Stay on Top of Your Social Media

Social media platforms like Facebook, Twitter, Instagram, and Pinterest are great ways to speak directly to your audience, showing them who you are and what you’re doing. You can also create relationships with influencers which will give you the opportunity to transform them into documented brand ambassadors.

Sounds like a lot of work, doesn’t it? If you’d rather leave this stuff to the experts, that’s okay, too. Why? Because Interdependence Public Relations is here to get you the impactful media placement you need that converts users, acquires partnerships, secure investors, and increases your valuation. Contact us today and let’s get this thing started.



Ask 5 people what “Technology” is and you’ll get 5 different answers, from the everyday (mobile phones, coffee makers, DVRs) to the fantastic (robot butlers, personal jetpacks, time travel). Ask my 93-year old Aunt Yolanda, and she’ll say “that box on the table with the emails in it.”

The truth is, technology is whatever we want it to be, and that’s a powerful tool in the hands of an experienced PR Firm. But in this ever-changing digital landscape, how exactly does technology fit into Public Relations? Why is technology in PR important?

Events Delivered in Real Time

News breaks constantly. Gone are the days of the family sitting down together, waiting for a grandfather-type to deliver the 6 o’clock news. Real time media coverage has not only transformed the playing field forever, but it’s been a huge boost for small to midsize businesses and local events. Specialized topics that once fell through the cracks now find their way to a properly targeted audience.

Media Placements That Matter

With the flood of info that’s available, it’s important to hire a PR Firm that knows how to effectively interpret and disseminate information, and well as generate media coverage that will invite an influx of traffic to your website.

A Great PR Firm Knows How To:

♥ Acquire Partners

♥ Convert Users

♥ Target the RIGHT demographic

♥ Increase Brand Value

But there is a dark side to technology…

The Rise of Fake News

Advancing technology invites a world of new problems, and the immediate delivery of information is a double-edged sword. Welcome to the world of fake news! It’s everywhere — “Roseanne Barr to Accept Trump Cabinet Position!”  “What Happened to this Mom Will Shock You!” And my favorite, “What Kind of Cupcake Are You? Take This Quiz!” (Turns out I’m red velvet. I couldn’t help myself).

Fake news, and its evil cousin, clickbait, are time wasters. They spread inflammatory misinformation and can mine your data. Don’t let the bad guys win. When choosing a PR firm, go with an established firm with a long-standing reputation for excellence.

Looking Toward the Future – Space PR?

Information delivery is now global, but imagine a world with Interstellar PR! Real time news delivered to the brave men and women who are terraforming distant planets, traveling to other galaxies, and co-existing with benevolent space beings!

Okay… we may be getting ahead of ourselves, but to stay innovative, a PR Firm must dare to dream BIG, but remain firmly planted in reality.

To Sum It Up:

Technology is only as effective as the people who stand behind it. Your brand is too important to leave in the trust of people who are not proven experts in the control, focus, and influence of information technology. Interdependence is an industry innovator, and the driving force behind many of today’s leading brands. There’s a reason over 15 million people read our PR articles per day our team creates creative campaigns that yield radical results.


Schedule your FREE PR consultation with Interdependence today and start seeing results. Results you can trust.



Gaining favorable coverage in our current 24 hour news cycle poses new challenges to businesses, brands, and PR firms as well. There are more opportunities and pitfalls than ever before as corporations, political figures, and high-powered CEOs and celebrities work to secure coverage that makes them look good and stay relevant. To give a little bit of history, our 24-hour news cycle was brought about by the advent of cable TV, which featured (and continues to feature) channels solely dedicated to the reporting of the news, which goes on 24 hours daily, 7 days weekly. It has completely changed the way that companies and the PR firms they work with transmit news and press. What This Means to PR Firms PR firms have more opportunities and resources than ever to help their clients maintain favorable coverage and stay relevant in an age where, to put it simply, there is a plethora of content and information being thrown in our faces. One of the benefits PR firms worth their salt will give you right away is establishing and maintaining working relationships with journalists which will secure coverage in the right places in order to help your brand maintain relevance. How do you make your story stand out in a 24-hour news cycle, then? Especially if you’re wanting to get the word out when it comes to: Announcing a new product Moving to your headquarters to a new location Making public a new collaboration Recruiting new staff Announcing awards or milestone events You now have more avenues than ever (and more pitfalls than ever) when it comes to getting press. Read on for a few ways that our news cycle has an indelible effect on PR as well as the opportunities that spring up as a result. Your Brand Cannot Afford to be Stagnant or Stale Are you making moves or are you just reacting to your competitors’ moves? In today’s 24-hour news cycle, it’s all about being fresh, interesting, and, above all, original! PR firms are tasked with creating content that effectively grabs an audience’s attention and positions their clients favorably. Being stale, mundane, or feeling entitled to a person’s time just because you’re you is a recipe for disaster — it doesn’t matter who you are. Take Advantage of Constant and Rapid Changes in the News Audiences are getting more and more complacent and paying less attention to the details. That’s why a successful brand has to constantly remind their target audience of their current narrative. The 24/7 news cycle we live in gives companies and their PR firms an opportunity to hone information into more easily-digested content, and, ideally, without sacrificing quality or meaning. Even Your Minor News Can Become Major Since the news is going 24/7, there is a constant need to fill that endless cycle with fresh news updates and stories. In short, news media sources are hungry and in need of fresh meat, so to speak. The news breaks, then comes the response and the commentary. News staffers are in constant need of fresh information that they can plug into websites, social media outlets, and RSS feeds. So, even if you have what seems like a minor story, share it! When properly crafted and told from the right angle by an experienced PR firm, targeted and creatively packaged news can gain instant media attention that only builds with digestion, even when delivered after business hours. Even what only seems like a minor update while in the midst of standard business hours can reach the heights of big news, even shared during off-hours, when administered by experienced PR firms. In the end, it’s all about timing. Just to give you an example, a less-than-solid news story at 8:45 p.m. can be leveraged with additional information and developments during 10 or 11 p.m. broadcasts, then be augmented with guest appearances on a morning show slot which further fleshes out details and developments. Any sort of content can be expanded or commented upon, nearly in real time! Conclusions Your business, your brand should be working the 24-hour news cycle, not the other way around. Interdependence gets you impactful media placements which end up converting users. We’ll help you acquire partners, secure interest from investors, maintain your relevance, and increase your overall valuation. We’ll generate media that brings your website an influx of traffic, giving you the opportunity to capitalize on making meaningful connections with your target demographic.